Brand Identity2026

MFC

Logo proposals

MFC
Option One
01

Story

Built from the ground up.

MFC brings construction, contracting, finishing, FF&E and real estate under one name. One team carries a project from its first foundation to the day it is handed over.

Construction
Contracting
Finishing
FF&E
Real estate
A building, in light
02

Logo

Foundations, built in layers.

The symbol is a section through a building. A solid core rises from one base, and two layers wrap it on each side, each an exact offset of the one before it: the same angle, the same curves, one step lower and one step wider. Beside it, MFC and Modern Foundations stand as one block, exactly as tall as the symbol.

Core
The structure. The foundation every other part is built around.
Layers
Each layer steps out by one equal distance and down by one equal level: growth, in order.
Base
Every part lands on the same base line. One foundation carries the whole mark.
Name
MFC on top, Modern Foundations below. The text starts at the top of the symbol and ends on its base.
03

Backgrounds

Light or dark, always clear.

The logo keeps its clarity on every ground: in its two colors on white, and all in white on black and navy.

On white

On black

On navy

Swipe

04

What we do

Everything a project needs.

The fields MFC works in, each delivered under one name and to one standard.

Construction

Construction

Contracting

Contracting

FF&E

FF&E

Real estate

Real estate

Swipe

05

On site

Seen on site.

From the site itself to the hard hat and the workwear, the mark makes every MFC site easy to recognize.

Site hoarding
Hard hat
Workwear
06

Equipment

Built to carry the load.

On cranes and heavy equipment the mark stays bold and simple, clear from the ground.

Crane hook
07

Details

Built into every detail.

Pressed into paper and printed on safety gear, the identity holds even in the smallest details.

Embossed plate
White helmet
08

FF&E

Made by MFC.

Furniture made and finished by MFC carries a quiet maker’s mark, set into the piece itself.

In use
From above
Made by MFC
Lounge chair

Swipe

09

Digital

Online.

A calm website for laptop and phone, led by the work itself.

From the first foundation to the final handover.

Construction, contracting, finishing, FF&E and real estate, delivered by one team.

View projects
Project photo

From the first foundation to the final handover.

Construction, contracting, finishing, FF&E and real estate, delivered by one team.

View projects
Project photo
10

Social media posts

In every story.

Stories built on strong photography, one short line and the logo.

Story one
Story two
Story three

Swipe

MFC
Option Two
01

Story

Built from the ground up.

MFC brings construction, contracting, finishing, FF&E and real estate under one name. One team carries a project from its first foundation to the day it is handed over.

Construction
Contracting
Finishing
FF&E
Real estate
A building, in light
02

Logo

Three letters, one foundation.

The letters of MFC are cut and fitted into one square, the way a building fills its plot. The C binds the M and the F together, and three strips rise from its curve into a solid block. Modern Foundations stands beside the mark, centered on its axis.

Square
One complete unit. Every part sits inside its edge.
The C
The binding piece. It cuts into the M and both arms of the F, locking all three together.
Layers
Three strips follow the upper curve of the C and stack into a solid block: structure first, then finishes, then FF&E.
Name
Two lines of one height, centered on the mark's horizontal axis.
03

Backgrounds

Light or dark, always clear.

The logo keeps its clarity on every ground: in its two colors on white, and all in white on black and navy.

On white

On black

On navy

Swipe

04

What we do

Everything a project needs.

The fields MFC works in, each delivered under one name and to one standard.

Construction

Construction

Contracting

Contracting

FF&E

FF&E

Real estate

Real estate

Swipe

05

On site

Seen on site.

From the site itself to the hard hat and the workwear, the mark makes every MFC site easy to recognize.

Site hoarding
Hard hat
Workwear
06

Equipment

Built to carry the load.

On cranes and heavy equipment the mark stays bold and simple, clear from the ground.

Crane hook
07

Details

Built into every detail.

Pressed into paper and printed on safety gear, the identity holds even in the smallest details.

Embossed plate
White helmet
08

FF&E

Made by MFC.

Furniture made and finished by MFC carries a quiet maker’s mark, set into the piece itself.

In use
From above
Made by MFC
Lounge chair

Swipe

09

Digital

Online.

A calm website for laptop and phone, led by the work itself.

From the first foundation to the final handover.

Construction, contracting, finishing, FF&E and real estate, delivered by one team.

View projects
Project photo

From the first foundation to the final handover.

Construction, contracting, finishing, FF&E and real estate, delivered by one team.

View projects
Project photo
10

Social media posts

In every story.

Stories built on strong photography, one short line and the logo.

Story one
Story two
Story three

Swipe